Meta has introduced a new app called Meta AI, which replaces the previous Meta View app designed for managing Ray-Ban glasses.

This move signifies Meta's strategy to position AI as its primary product, regardless of the delivery method, whether through smartphones or smart glasses.

The shift towards an AI-first approach suggests that users may initially download the app for its AI capabilities, potentially sparking interest in Ray-Ban glasses later.

CEO Mark Zuckerberg announced the app during a recent event, emphasizing that Meta has over a billion active users monthly across its various platforms.

The launch of Meta AI coincided with Meta's inaugural standalone AI-centric developer conference, known as LlamaCon.

Functionally, Meta AI operates similarly to competitors like Google Gemini and ChatGPT, enabling users to chat, ask questions, and search for content.

There are ongoing discussions about how Meta AI will integrate with Meta's Horizon app and Quest VR headsets, which currently focus more on gaming and social interaction than on AI.

Meta aims to attract users into its ecosystem through a compelling phone app, rather than relying solely on the sale of glasses.

The Meta AI app not only serves as an AI assistant but also manages settings and content for Ray-Ban glasses, showcasing a unique approach compared to other tech companies.

Looking ahead, future iterations of Meta's glasses may include displays and enhanced functionalities, with a high-end model expected to launch this fall at around $1,000.