On May 8, 2025, Whoop launched its new fitness band, the Whoop 5.0, alongside the medical-grade Whoop MG, both designed to enhance user experience with advanced health-monitoring features.

To attract a broader demographic, Whoop has revamped its membership structure, introducing dual-tier options with Core and Pro memberships priced at $30 per month, which come with exclusive perks.

Despite these advancements, potential users may be deterred by heart rate monitoring issues, which are crucial for those relying on precise data for training.

While the pricing structure has improved, offering options for users, the premium price point remains a consideration, particularly for those accustomed to lower-cost wearables.

These devices include innovative capabilities such as biological age tracking, on-demand ECG readings, and estimated blood pressure insights, positioning Whoop as a leader in sophisticated health technology.

However, Whoop faces stiff competition from tech giants like Apple and Google, which are also investing heavily in health-focused AI and sensor technologies.

This shift towards an affordable subscription model reflects a growing trend in making health tracking and monitoring services more accessible to consumers.

Users can find more details about the new devices and subscription options on the Whoop website, which also highlights the brand's commitment to sustainability through recycling programs.

The new devices are designed to be user-friendly, integrating sophisticated health tools into a sleek format that appeals to both athletes and health-conscious consumers.

Founded in 2012, Whoop has raised over $400 million in venture capital and aims to optimize health and performance through innovative wearable technology.

CEO Will Ahmed described the launch as a new chapter for the brand, emphasizing the goal of making Whoop essential for understanding personal health.

Alexi Coffey, Chief Product Officer at Whoop, stated that the brand is redefining human performance to encompass overall health and wellness, not just athletic success.