On June 12, 2025, Bose unveiled its next-generation QuietComfort Ultra Earbuds, which come equipped with AI-enhanced adaptive noise cancellation.

These earbuds are priced at $299 and will be available for pre-order later this summer in Black, White Smoke, and Deep Plum.

Key enhancements include an updated AI algorithm that improves noise cancellation and voice pickup, as well as a refined ActiveSense experience in Aware Mode.

The second generation promises better voice pickup and call quality, addressing previous criticisms of the first generation.

Bose is renowned for its superior sound quality and active noise cancellation, both of which are integral to the QuietComfort Ultra model.

Designed for comfort, the earbuds feature multiple ear tip and stability band sizes, making them suitable for extended use during activities like Zoom calls or music listening.

A new design element includes an eartip guard to prevent earwax buildup, along with customizable touch controls that can be disabled through the app.

The earbuds now support wireless charging natively, a feature that previously required a separate purchase for the first generation.

Battery life is impressive, offering six hours with Active Noise Cancellation enabled and four hours with immersive spatial audio.

Both generations share features such as Bluetooth 5.3 connectivity and support for Bose Immersive Audio, enhancing the overall listening experience.

These earbuds are positioned to compete with popular models like Apple’s AirPods Pro 2 and Sony’s XM5 buds, giving Bose a strong foothold in the market.

New AI-powered noise suppression technology targets previous issues with voice pickup in noisy environments, further enhancing usability.