These Cyber Tires are equipped with advanced sensors that monitor tire and road conditions, enhancing traditional tire pressure monitoring systems by identifying tire types and wear.

The initiative is designed to improve road maintenance efficiency and enhance safety for drivers by providing real-time data on road conditions.

Data collected from the Cyber Tires includes detailed analysis of road surface roughness and irregularities, which will help authorities identify areas in need of repairs.

The first vehicles equipped with this advanced system are expected to be operational by July 2025, marking a significant step forward in smart road technology.

Pirelli's partnership with the Apulia regional government highlights the potential of this technology to reduce maintenance costs and improve overall road health.

Pirelli has launched a groundbreaking pilot project in Apulia, Italy, aimed at creating an innovative road monitoring system that integrates data from its smart tires, known as Cyber Tires, with visual analytics from onboard cameras.

To ensure privacy, the pilot will utilize a dedicated fleet of vehicles from Ayvens, avoiding the use of data from private cars.

All collected data will be aggregated in the cloud, allowing regional authorities to proactively manage road conditions.

The sensors embedded in the Cyber Tires gather information on road roughness while cameras, utilizing AI technology from Univrses, monitor road signage.

The collaboration enhances Apulia's role in Pirelli's research and development efforts, particularly following the establishment of a digital solutions center in Bari in 2022.

Pirelli is also collaborating with Bosch to enhance in-tire sensor technology, focusing on applications that improve vehicle safety, including developments for luxury vehicles.

Marco Tronchetti Provera, Pirelli's Executive Vice President, emphasized the Cyber Tire as a pivotal technology for advancing connected and sustainable mobility, suggesting future investments in the region.