Experts highlight that Samsung's Galaxy A line, including the $200 model, is successfully penetrating the U.S. market, which is traditionally dominated by Apple, by focusing on feature-rich, lower-cost devices.

The Galaxy A36, priced at $400, offers AI-powered features like photo editing tools and Google's Circle to Search, making AI technology accessible to a broader audience.

The decline in demand for lower-end Android devices has negatively impacted the overall smartphone market, but innovative midrange options are helping to offset this trend.

The global smartphone market saw a 1% increase in shipments in the second quarter of 2025, despite ongoing tariff volatility and economic instability.

This growth is primarily driven by midrange devices, especially Samsung's Galaxy A36, which incorporates AI features and has helped Samsung solidify its market leadership.

While demand for lower-end Android devices has declined, the introduction of AI-enabled features in midrange phones has rekindled consumer interest.

A CNET survey shows that only 11% of consumers upgrade for AI features, but 62% prioritize price, indicating that affordable phones with new features are particularly attractive.

Despite economic challenges, smartphone shipments increased slightly year-over-year in the second quarter of 2025, reflecting resilience in the industry.

Industry experts note that Samsung's strategic focus on AI features in midrange phones has been a key factor in maintaining its market leadership.