This recovery marks a significant turnaround after five quarters of decline, with shipments increasing across the board.

Chinese brands like Xiaomi and Imoo contributed significantly to this growth, with Xiaomi increasing shipments by 38 percent and Imoo by 21 percent year-over-year, making China the leading contributor to global smartwatch shipments.

The growth in China is fueled by rising health consciousness, AI and IoT integration, and a consumer shift toward multifunctional ecosystem devices.

Huawei led the global market in Q2 2025, overtaking Apple for the first time with a 21 percent market share and a 52 percent shipment growth, marking a historic shift in the industry.

Despite the overall growth, Apple and Samsung experienced a 3 percent decline in shipments, with Apple continuing its seventh consecutive quarter of decline.

Apple remains the leader in the high-end smartwatch segment, supported by its strong iOS ecosystem and loyal customer base, even as it lost the top spot to Huawei.

The industry is optimistic about continued recovery, with projections estimating a 7 percent growth for the remainder of 2025.

The global smartwatch market saw an 8 percent year-over-year growth in Q2 2025, ending a decline that began in Q1 2024, driven primarily by increased demand in China.