Roku Unveils AI-Powered Enhancements: New Projector, Voice Features, and Sports Updates

October 15, 2025
Roku Unveils AI-Powered Enhancements: New Projector, Voice Features, and Sports Updates
  • A new portable Roku projector, the Vankyo Roku TV Smart Projector H500R, will soon be available at Walmart, with pricing details to be announced.

  • Roku is rolling out a series of updates aimed at enhancing user experience, including improvements to the Roku City screensaver, Roku Voice, Live TV Channels, the mobile app, and headphone mode, all designed to make streaming more interactive and personalized.

  • The upgraded Roku Voice now responds with on-screen text answers and provides relevant links, mirroring AI features seen on Amazon Fire TVs and Netflix's conversational search pilot.

  • The overall goal of these enhancements is to improve content discovery, interaction, and personalization, making streaming smarter and more intuitive.

  • Roku is adding real-time sports updates, including live scores, the ability to hide scores, and reminders for upcoming games, allowing users to stay engaged with their favorite sports.

  • These sports features enable users to view live scores directly on matchup tiles, receive notifications, and customize their sports preferences for a more tailored experience.

  • The new Roku Voice leverages a combination of in-house and commercial generative AI, including large language models, to facilitate contextual interactions and follow-up questions, similar to Google's Gemini.

  • Roku TVs in the US now feature Philips Ambilight technology, providing ambient lighting that adapts to on-screen content, enhancing immersion.

  • Additionally, Roku has expanded its smart home compatibility to include Philips Hue and Ambilight lights, further enriching streaming and gaming experiences.

  • These updates are expected to be gradually released over the coming months, with full availability anticipated by the end of the season.

  • While Roku has not disclosed its AI provider or privacy protections, it has confirmed adherence to Spotify's privacy policies and viewer settings.

  • All new features will be rolled out gradually over the next few weeks, ensuring a seamless transition for users.

Summary based on 10 sources


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