Apple has launched the second-generation Vision Pro headset on October 16, 2025, with a more subdued approach compared to the highly hyped 2023 debut, which was heralded by Tim Cook as a revolutionary leap in computing.

The original Vision Pro, announced in 2023, was positioned as a groundbreaking device that could usher in a new era of spatial computing, with Tim Cook comparing its significance to that of the Mac and iPhone.

This new hardware update mainly focuses on performance improvements, including a switch from the M2 chip to the more powerful M5 chip, with faster CPU and GPU, 32GB of RAM, and upgraded image and video processing hardware, while maintaining the same design and overall positioning.

Apple is pricing the new Vision Pro at $3,499, the same as the initial model, and plans to start shipping pre-orders on October 22, 2025, indicating a cautious market approach.

The launch appears to be less of a spectacle than the 2023 reveal, reflecting a more measured rollout and a strategic move by Apple to avoid overhyping the product again.

Although the Vision Pro still holds the potential to revolutionize spatial computing, Apple seems less optimistic about its immediate impact, signaling a shift from the initial ambitious claims.

The company’s current stance suggests a more cautious outlook, acknowledging that while the device may eventually lead to significant changes in computing, the immediate revolutionary impact is less certain.