The move could boost Apple’s unit shipments and bring new users into its ecosystem, but may risk softening the brand’s premium positioning and margins.

Rumors point to RAM around 12GB and a chassis that may rely on cheaper internal components while maintaining Mac ecosystem integration.

Apple is reportedly planning a budget MacBook for launch in the first half of 2026, priced under $1,000 and powered by an A-series chip similar to iPhone processors to appeal to students and casual users.

Bloomberg frames this as a strategic shift for Apple, moving from premium-only devices toward accessible, low-cost laptops amid competition from Chromebooks and Windows PCs.

The device, code-named J700, is said to be in active testing and early production with overseas suppliers.

Industry reporting cites Ming-Chi Kuo and other Bloomberg sources, reinforcing expectations of a 2026 release with specific hardware choices.

Plans include a 12-inch-like form factor with a lightweight chassis and color options, potentially borrowing from the iMac palette with brighter colors.

Expected features reportedly include a haptic trackpad, no backlit keyboard, and configurations around 12GB RAM with 256GB storage.

Trade-offs being discussed include the absence of Thunderbolt and possibly fewer ports, offset by cost savings and broader market reach.

Key questions include regional pricing, handling component compromises without harming brand perception, and the timing of official announcements and retail availability.

Apple’s motive appears tied to increasing Mac sales, following a quarterly report showing double-digit Mac growth and the M5’s entry.

The budget MacBook is expected to handle daily tasks like web browsing and document editing, with limited ports and no premium display features.