Apple Tests Klarna-Powered Device Leasing Program Amid Rising Prices, Excludes Key Models

July 21, 2026
Apple Tests Klarna-Powered Device Leasing Program Amid Rising Prices, Excludes Key Models
  • Insider activity shows roughly $87.6 million in shares sold over the last three months, signaling potential near-term concerns among insiders.

  • The article invites reader engagement and includes affiliate links and earnings disclosures typical of the publication.

  • A disclaimer states the information is informational and not a buy/sell recommendation.

  • Investors will watch adoption rates and potential international expansion to gauge the program’s impact on global sales volumes.

  • Keefe Bruyette & Woods maintains an Outperform rating on Klarna with a $26 target, arguing the partnership could boost Klarna’s U.S. merchant growth and consumer financing presence.

  • The author is identified as Matthew Kerr, a Quiver Quantitative data analyst with a BlackRock background.

  • Apple is reportedly testing a new leasing program called Apple Upgrade, built with Klarna, to let U.S. customers acquire iPhones, iPads, Macs, and Apple Watches via installments rather than upfront purchase.

  • In the initial rollout, AppleCare is excluded from the base subscription and certain entry-level models (like iPhone 16, Apple Watch SE, base iPad, MacBook Neo) won’t be included, with business and education purchases also left out at first.

  • The move follows recent Apple price hikes tied to memory chip costs, which have driven up device prices but left iPhone pricing relatively intact, contributing to a rebound in iPhone sales.

  • Analysts note a contrast between strong profitability and growth signals and weaker financial strength and valuation indicators, suggesting a cautious take for investors.

  • Klarna’s stock rose intraday as much as about 11% on the report, before trading up modestly on the publication.

  • Bloomberg is cited as the original reporting source, with the information treated as credible but provisional until official confirmation.

Summary based on 55 sources


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