NetEase and Blizzard Rekindle Partnership to Reignite Chinese Gaming Market
April 10, 2024
NetEase Inc. and Blizzard Entertainment have renewed their partnership to distribute games in China.
The collaboration revives a 15-year relationship following a split in early the previous year.
The deal will reintroduce major franchises including World of Warcraft, StarCraft, Diablo, Hearthstone, and Overwatch to Chinese gamers.
Microsoft intends to expand the availability of NetEase games on Xbox consoles and other platforms.
The renewed agreement marks a significant re-engagement with the Chinese video game production market.
Expectations are set for this deal to influence the esports landscape and intensify competition within China's gaming industry.
Summary based on 35 sources
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Sources

The New York Times • Apr 10, 2024
Microsoft and NetEase to Relaunch Warcraft and Other Games in China
Forbes • Apr 10, 2024
Gaming Billionaire Ding Renews NetEase-Blizzard Partnership After Split
