China Approves Record 117 Video Games in August, Signaling Gaming Market Revival
September 5, 2024In addition to domestic games, the NPPA also licensed over 15 titles from foreign developers, including popular games like Mario Golf: Super Rush and Paper Mario: The Origami King.
The approved list includes games from major companies such as Tencent, NetEase, Perfect World, Yoozoo Games, and Lingxi Games.
State-owned telecom operators China Mobile and China Telecom also received licenses for multiple titles.
The projected consumer spending in China’s video gaming market for this year is estimated to reach $45 billion, according to Newzoo.
The success of Black Myth: Wukong, developed by Tencent-backed Game Science and based on the classic Chinese novel Journey to the West, has notably boosted the industry's outlook.
This surge in approvals signals a recovery in China's gaming market following the NPPA's resumption of licensing in April 2022, after an eight-month regulatory freeze.
In August 2024, China's publication authority approved a total of 117 video games, marking the largest batch of titles licensed this year.
So far in 2024, the National Press and Publication Administration (NPPA) has licensed a total of 850 domestic titles, a significant increase from 609 during the same period in 2023.
The approval of new titles follows the successful release of Black Myth: Wukong, which debuted last week and has gained significant attention.
Notable titles licensed for domestic release this month include Tencent's Yirenzhixia and Project: The Outcast, as well as NetEase's Jiewai Kuangchao and Fragpunk.
Other approved games feature Lingxi Games' Huangyuan Shuguang, Hypergryph's Arknights: Endfield, and 37 Interactive Entertainment's Battle Through the Heavens: The Legend of Xiao Yan.
Other companies like Perfect World and Yoozoo Games also had new titles approved this month.
Summary based on 2 sources
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Sources
South China Morning Post • Aug 31, 2024
China approves 117 video games, the most in 2024, amid Black Myth: Wukong maniaPocketGamer.biz • Sep 4, 2024
China licences 117 new games for domestic release bringing this year's approvals to 850 titles