China Approves Record 117 Video Games in August, Signaling Gaming Market Revival

September 5, 2024
China Approves Record 117 Video Games in August, Signaling Gaming Market Revival
  • In addition to domestic games, the NPPA also licensed over 15 titles from foreign developers, including popular games like Mario Golf: Super Rush and Paper Mario: The Origami King.

  • The approved list includes games from major companies such as Tencent, NetEase, Perfect World, Yoozoo Games, and Lingxi Games.

  • State-owned telecom operators China Mobile and China Telecom also received licenses for multiple titles.

  • The projected consumer spending in China’s video gaming market for this year is estimated to reach $45 billion, according to Newzoo.

  • The success of Black Myth: Wukong, developed by Tencent-backed Game Science and based on the classic Chinese novel Journey to the West, has notably boosted the industry's outlook.

  • This surge in approvals signals a recovery in China's gaming market following the NPPA's resumption of licensing in April 2022, after an eight-month regulatory freeze.

  • In August 2024, China's publication authority approved a total of 117 video games, marking the largest batch of titles licensed this year.

  • So far in 2024, the National Press and Publication Administration (NPPA) has licensed a total of 850 domestic titles, a significant increase from 609 during the same period in 2023.

  • The approval of new titles follows the successful release of Black Myth: Wukong, which debuted last week and has gained significant attention.

  • Notable titles licensed for domestic release this month include Tencent's Yirenzhixia and Project: The Outcast, as well as NetEase's Jiewai Kuangchao and Fragpunk.

  • Other approved games feature Lingxi Games' Huangyuan Shuguang, Hypergryph's Arknights: Endfield, and 37 Interactive Entertainment's Battle Through the Heavens: The Legend of Xiao Yan.

  • Other companies like Perfect World and Yoozoo Games also had new titles approved this month.

Summary based on 2 sources


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