The ongoing popularity of GTA V is largely attributed to its engaging online mode, GTA Online, which continues to attract players with regular updates and role-playing content.

The platform serves as a powerful marketing tool for game developers, where influential streamers can significantly boost a game's visibility and sales.

Grand Theft Auto V (GTA V) has solidified its status as Twitch's most watched game of 2024, amassing over 1.4 billion hours of viewing.

Following closely behind, League of Legends ranked second with 1.19 billion hours watched, making it the only other title to surpass the billion-hour mark.

Starting this year, Twitch will allow most streamers to monetize their content without needing to reach Affiliate status, benefiting both creators and the platform.

Role-playing sessions in GTA V's online mode create unique narratives that captivate viewers, akin to serialized television shows.

Despite the influx of innovative new games, Twitch streamers have spent more time on established favorites, highlighting the enduring appeal of older titles.

Minecraft also performed strongly, with global viewership exceeding 379 million hours, reinforcing its popularity on the platform.

As anticipation builds for the release of GTA VI in fall 2025, Rockstar Games is expected to leverage Twitch's vast audience to promote the new title.

Twitch has emerged as a cultural hub, exemplified by Kai Cenat's record 30-day Subathon, which featured celebrity guests and attracted 727,694 subscribers.

The rise of VTubers has also been notable, with this genre seeing 1.1 billion hours watched globally, marking a 10% year-on-year increase.

Celebrity streamers like Lizzo and Post Malone have enhanced Twitch's interactive appeal, drawing in fans and broadening the platform's reach.