Former Rockstar Dev: GTA 6 Hype Sufficient, No More Trailers Needed Before 2025 Launch
April 29, 2025
Former Rockstar Games developer Obbe Vermeij believes that the existing hype for Grand Theft Auto VI (GTA 6) is sufficient, suggesting that no further trailers are necessary.
Take-Two Interactive has confirmed that GTA 6 will have a shorter marketing period compared to previous titles, which may contribute to the current uncertainty.
He hopes that clarity regarding GTA 6's release will come with Take-Two's earnings report in August 2025, drawing parallels to the announcement process for GTA 4.
While there is currently no specific release date for GTA 6, developers have indicated that it is expected to launch sometime in 2025.
An update regarding GTA 6's online features is anticipated during Take-Two's earnings call on May 15, 2025, which could signal a ramp-up in marketing efforts.
Vermeij, who left Rockstar after the release of GTA 4, speculates that the lack of updates is a deliberate strategy to build anticipation among fans.
The release of GTA 6 is expected to provide a significant economic boost to the gaming industry, potentially drawing more players back into the gaming ecosystem.
Despite the lack of updates, Take-Two has expressed confidence that GTA 6 will not be pushed into 2026, although the final decision remains to be seen.
Rival publishers are reportedly delaying their game releases to avoid competition with GTA 6, expressing frustration over the uncertainty surrounding its launch.
He argues that withholding additional trailers could maintain an element of surprise, enhancing the game's launch and making it a more significant event.
Since the first trailer was released in December 2023, over 500 days have passed without further updates, raising concerns about a potential delay.
Reactions to Vermeij's comments are mixed, with some gamers supporting the idea of waiting for more information, while others are eager for concrete release details.
Summary based on 4 sources
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Sources

Dexerto • Apr 29, 2025
Ex-GTA dev believes GTA 6 doesn’t need a new trailer despite ongoing silence
Notebookcheck • Apr 29, 2025
Missing GTA 6 trailer 2 fuels hype before release date, according to former Rockstar developer
Gameranx • Apr 29, 2025
Former Rockstar Games Dev Says GTA 6 Doesn’t Need Any More Trailers