Assassin's Creed Shadows launched on March 20, 2025, and has been well-received, earning an impressive average score of 91 out of 100 from first-party stores.

Ubisoft announced that Shadows achieved the second-highest launch sales in the franchise's history, surpassed only by Assassin's Creed Valhalla.

The game set a new record for Ubisoft's day-one performance on the PlayStation Store, with players logging over 160 million hours since its release.

Ubisoft is also planning to provide additional development time for its major productions, which may lead to delays in other upcoming titles.

Consumer spending on Shadows has outperformed that of Assassin's Creed Odyssey, reflecting a higher player count and engagement.

Ubisoft reported strong success for Shadows, calling it a defining moment for the brand and reinforcing the franchise's enduring appeal.

To further boost player engagement, Ubisoft plans to release a new expansion titled Claws of Awaji later this year.

A major expansion, Claws of Away, will be free for players who preordered the game, providing over 10 hours of new content.

Earlier this month, Ubisoft released a Year 1 roadmap detailing upcoming features, including a New Game Plus option and additional difficulty settings.

Player sentiment is highly positive, indicating strong consumer approval and enthusiasm for the game.

The performance of Shadows highlights the franchise's strong appeal among both longtime fans and new players.

Following the release of Shadows, Ubisoft announced plans to create a Tencent-backed subsidiary to develop new titles in the Assassin's Creed, Far Cry, and Rainbow Six franchises.