This launch marks Ultimate Game’s strategic entry into Southeast Asia, especially Thailand, leveraging their market expertise and building on previous successes like Luna Origin.

Ultimate Game, a Thai publisher, has partnered with South Korea's Soul M Game to bring IRIS ORIGIN SEA, a mobile adaptation of the legendary PC game IRIS, to Southeast Asia in 2025.

CEO Um Tae Doo highlighted the game's immersive experience and exclusive content designed to appeal to both longtime fans and newcomers.

IRIS ORIGIN SEA will feature cross-platform play and exclusive content not available in previous versions, enhancing the gaming experience.

Ultimate Game's marketing approach focuses on digital strategies, including targeted campaigns and personalized in-game content, to engage the existing IRIS fanbase effectively.

Ultimate Game's CEO, Attachet Chaichanasongkram, emphasized their commitment to revitalizing iconic titles while maintaining authenticity and aims to pursue a public listing within five years to support growth.

After over three years of development, Soul M Game's IRIS ORIGIN SEA is set to launch with enhanced graphics, new features, and seamless cross-platform play between mobile and PC, aiming to preserve the original game's authenticity.

The game will be exclusively released in Southeast Asia in 2025, giving regional gamers the first opportunity to experience this new chapter.