Ubisoft Forms New Subsidiary with Tencent Backing, Appoints Co-CEOs for Franchise Expansion

July 16, 2025
Ubisoft Forms New Subsidiary with Tencent Backing, Appoints Co-CEOs for Franchise Expansion
  • Ubisoft has appointed Charlie Guillemot and Christophe Derennes as co-CEOs of a new subsidiary, which is partially owned by Tencent and focuses on developing major franchises like Assassin's Creed, Far Cry, and Rainbow Six.

  • Tencent's investment, expected to finalize by the end of 2025 pending regulatory approval, includes a 25% stake valued at €1.16 billion, boosting Ubisoft's enterprise value to €4 billion.

  • Christophe Derennes, with over 35 years at Ubisoft and experience managing Ubisoft Montreal, will focus on production and technology, while Charlie Guillemot will oversee brand vision, creative direction, and marketing.

  • Yves Guillemot emphasized the importance of strong leadership to ensure teams operate effectively and keep player experience at the forefront of development.

  • Yves Guillemot praised both leaders for their complementary strengths—Derennes' production expertise and Guillemot's industry insight—viewing their partnership as vital for the subsidiary's success.

  • Both co-CEOs are committed to evolving Ubisoft's operating model to foster innovation, improve team autonomy, and enhance the quality of player experiences.

  • The new leadership team aims to define the subsidiary's strategy to foster growth and develop multi-platform, evergreen game ecosystems into billion-euro franchises, with completion expected by the end of 2025.

  • The subsidiary's goal is to create sustainable, evolving game ecosystems across multiple platforms, empowering teams with increased autonomy to respond to industry changes.

  • Charlie Guillemot highlights creativity and adaptability as key motivations for his role, bringing an entrepreneurial perspective to Ubisoft's future.

  • Announced on March 27, 2025, the spinoff is designed to give development teams greater autonomy and agility, enhancing their ability to connect with player expectations and innovate.

  • Derennes plans to clarify team responsibilities and maintain project momentum, while Guillemot leverages his experience to push Ubisoft forward amid industry shifts.

  • Ubisoft has announced a quieter year ahead, delaying major titles and focusing on remasters, including a re-issue of Assassin’s Creed IV: Black Flag.

Summary based on 6 sources


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