To grow BGMI’s footprint in India, Krafton plans local brand collaborations, region-specific content, optimized network environments, and updates to user-generated content modes.

Console revenue stood at $7 million, while the Others segment reached about $13 million, driven by Neptune’s ad tech support.

Krafton’s strategic focus centers on strengthening leadership in India, accelerating global expansion through local partnerships and content, and building a robust esports ecosystem with substantial investments of about KRW 300 billion toward co-growth in India, including acquiring Nautilus Mobile and taking over publishing of Real Cricket 24.

The company has earmarked roughly KRW 100 billion to create a GPU cluster to support its AI-driven gaming initiatives.

Future innovations include introducing the first Co-Playable Character, PUBG Ally, in PUBG: BATTLEGROUNDS Arcade Mode in the first half of 2026, expanding AI-assisted gameplay experiences.

Q3 sales by division were: PC 353.9 billion won, Mobile 488.5 billion won, Console 10.2 billion won, and Other 18 billion won, with the PC segment posting the largest quarterly increase driven by the Bagg IP.

Esports ecosystem development and advancing technology are core pillars supporting Krafton’s sustainable global growth.

Krafton envisions PUBG IP evolution into PUBG 2.0 with Unreal Engine 5, enhanced modes, and richer user-generated content, while expanding mobile through diversified content and stable live services.

The PUBG IP strategy emphasizes leveraging existing traffic while advancing a long-term evolution toward a PUBG 2.0 platform with Unreal Engine 5 and stronger UGC.

KRAFTON is shifting toward an AI-first model, planning a KRW 100 billion GPU cluster and a partnership with SK Telecom to build a five‑billion‑parameter foundation model and integrated AI development system for in-game AI and CPCs, with PUBG Ally expected for PUBG: BATTLEGROUNDS Arcade Mode in H1 2026.

In Q3 2025, Krafton reported revenue of $605 million with operating profit of $242 million, bringing nine-month totals to $1.674 billion in revenue and $731 million in operating profit, marking the first nine months with over KRW 1 trillion in operating profit.

PC momentum was driven by PUBG: BATTLEGROUNDS and partnerships with aespa, G-DRAGON, and Bugatti, while mobile growth benefited from content like Transformers mode, X-Suit skins, and BGMI regional strategies including India-exclusive skins.

Expansion of the PUBG franchise includes upgrading the engine, expanding mobile content, and improving live services to sustain growth.

Krafton highlighted ongoing efforts to broaden the Bag IP franchise, create cross-title synergies, and maintain stable live services with diversified content across platforms.

The 131% YoY increase in the Others segment signals diversification beyond core gaming titles thanks to enhanced ad tech performance.

Krafton is pursuing a five-year strategy to build a Big Franchise IP, expanding development with 11 projects in production and planning to showcase Palworld Mobile at G-STAR 2025 in Busan.

A key milestone is the unveiling of Palworld Mobile, an open-world survival title, at G-STAR in Busan on November 13 to demonstrate production capabilities and attract users.

Overall Indian market leadership will be reinforced via BGMI, regional partnerships, localized content, better infrastructure, and increased UGC updates, with investments totaling roughly $209 million (KRW 300 billion) aimed at co-growth and new IP development.

The Others segment contributed to growth, rising 131% year over year due to strong ad tech performance from Neptune.

All KRW-to-USD conversions are based on a rate of 1 USD = 1,370 KRW as of November 4, 2025.

Krafton aims to accelerate new IP development by recruiting strong production teams and deploying 11 new projects in operation as part of a broader growth strategy beyond existing titles.