Razer and BLACKPINK are launching a limited-edition co-branded gaming gear collection that combines high performance with bold pink-forward aesthetics, signaling a lifestyle collaboration that blends gaming culture with music-driven style.

The partnership emphasizes individual expression and creativity, aiming to help fans express themselves in-game and off-stage.

Details about the full collection, including whether keyboards, mice, headsets, or fashion items will be included, are still under wraps, with a dedicated collaboration page on razer.com providing updates.

The exact lineup is not yet revealed, but the full collection is slated to launch in January 2026.

Razer is intentionally pacing the reveal to build anticipation rather than making an immediate product drop.

Further information on product categories, designs, pricing for the Play in Pink line, and availability will come in the weeks ahead from Bandwagon and other sources.

Exclusive pop-up activations are planned around BLACKPINK’s World Tour, including a Pop-Up Store in Hong Kong tied to the tour’s events.

YG Plus has teased a special fan event at BLACKPINK’s Hong Kong pop-up store in Mong Kok, linked to the Deadline World Tour.

The collaboration includes exclusive pop-up fan activations in Hong Kong, underscoring a lifestyle-focused launch beyond the products.

The collection will feature exclusive co-branded gaming gear, with the scope and item count to be announced later.

Razer has not confirmed the exact product lineup, and specifics on whether keyboards, mice, headsets, or fashion items will be included will be announced closer to release.

BLACKPINK’s gaming presence has expanded through virtual events, original games, and collaborations with platforms like Zepeto, reflecting a broader strategy to engage fans in gaming ecosystems.