Merlin Entertainments and Mojang Studios announced Minecraft World, the first fully immersive Minecraft theme park land, set to open in 2027 at Chessington World of Adventures near London with attractions and themed retail and dining.

An expanded entertainment pipeline includes a sequel to The Minecraft Movie in development with Legendary Pictures and Warner Bros., plus a Netflix animated series featuring original Minecraft characters and storylines.

Location-based entertainment remains a key growth area, with Minecraft Experience: Moonlight Trail following the Villager Rescue experience and Merlin Entertainments and Mojang developing Minecraft World at Chessington World of Adventures for 2027 opening.

An animated Minecraft series is in development for Netflix with new characters and storylines.

The Minecraft Movie sequel is being produced by Mojang Studios with Legendary Pictures, Warner Bros. Pictures, and Vertigo Entertainment.

Minecraft is expanding its global licensing program with more than 200 partners across apparel, food, collectibles, and location-based entertainment, building on the nearly $1 billion global box office from the 2025 Minecraft Movie.

The company is strengthening its licensing and entertainment strategy with international partners and a broader lineup of creative play, ahead of Licensing Expo 2026.

The piece highlights Katherine Hill as the writer/editor, detailing her background and role in crafting editorial content.

Licensing Expo participation is noted at booth J98-J103, with The Toy Book and The Pop Insider teams attending to preview new issues and collaboration opportunities.

New product categories include Danone’s Actimel across 11 European markets, the global rollout of Sticki Rolls collectible stickers, Horizon Group USA STEM activity kits in North America, and a global plush partnership with Ty launched in early 2026.

Hanna Willis, head of global consumer products for Minecraft, stresses that growth comes from the brand serving as a platform for creativity across entertainment, consumer products, and global fan engagement.

Minecraft is expanding location-based experiences, including the already opened Villager Rescue in Dallas (2024) and the May-launch Moonlight Trail, an outdoor nighttime adventure.