ASUS expands its Indian gaming and creator lineup with refreshed ROG Strix and ROG Scar models, led by Zephyrus G14 updates featuring a 3K ROG Nebula HDR OLED display, 100% DCI-P3 color,Intel Core Ultra 9 series CPU, up to RTX 5070 graphics, and a featherweight 1.5 kg chassis at 1.59 cm thick, with a 73Wh battery and pricing from Rs 2,59,990 to Rs 3,69,990.

A time-limited pre-order offer runs through participating retail and online channels as ASUS broadens its gaming and creator notebook portfolio in India.

In addition to Zephyrus updates, ASUS launched the ProArt PZ14 detachable 2-in-1 with a 3K OLED touchscreen, and refreshed the TUF Gaming A14 for gamers and power users.

ASUS India frames its growth strategy around increased local manufacturing and a growing gaming ecosystem, inviting reader feedback and signaling ongoing updates.

Overall product direction emphasizes AI capabilities, next-gen graphics, premium craftsmanship, and versatile designs aimed at gamers, creators, and professionals, with accessibility supported by financing and warranty protections.

The lineup centers on NVIDIA GeForce RTX 50-series GPUs, with refreshed Strix and Scar variants designed for adaptability across gaming, creation, and everyday work.

ASUS highlights AI features, premium design, and versatile performance for a broader AI-ready PCs lineup, underscoring the emphasis on smart computing and design quality.

Comments from Arnold Su, ASUS India VP, stress powerful computing, AI capabilities, and premium design and engineering in the new lineup for gaming, content creation, and productivity.

The overall portfolio blends Intel, AMD, and Qualcomm processors with RTX 5000-series GPUs, AI features, and premium displays to appeal to both gamers and creators.

ASUS notes increased local manufacturing in India, rising laptop production from about 10% of FY2024-25 sales to 30-35% in the current year, with plans to hit 20-30% local production for gaming laptops in FY2026.

The ProArt PZ14 includes an 8MP IR front camera, a 13MP rear camera with 4K video, dual front speakers with Smart Amp, a 75Wh battery with a 68W USB-C charger, and two USB 4 Type-C ports with DisplayPort and power delivery.