Gen Con attendees can try the game through free Tutorial Sessions with demo decks, and early sessions will include promotional gifts.

Promotional materials and updates will be shared across official channels, including the Naruto Card Game website and social platforms.

Updates will be posted via X (Naruto TCG English), Instagram narutotcg_en, Facebook narutotcgeng, and the NARUTO CARD GAME app’s notification channel and TCG+.

The Naruto world is expanding with a new competitive card game, announced with enthusiasm by the franchise’s creator.

Bandai released a teaser trailer featuring Naruto Uzumaki and Sasuke Uchiha, plus a commemorative Kishimoto illustration to mark the occasion.

A promotional tutorial package for Gen Con includes a Chakra Card, branded backpack, sticker, and a purchase ticket for a 2027 Official Playmat while supplies last.

Kishimoto shared a message praising the franchise’s growth and offered a new illustration of Naruto and Sasuke for the event.

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A detailed gameplay overview is expected on July 29, which should clarify the game loop and its release timeline.

Early descriptions emphasize a strategy-focused game aimed at competitive players.

Bandai Namco officially targets a 2027 launch for the Naruto Card Game, with hands-on previews at Gen Con 2026 in July.

Further Tutorial Sessions are planned worldwide after Gen Con, with ticketing opening June 21 on the official Gen Con site; admission is required to participate.