Preorder demand for GTA 6 is shaping up with initial skew toward the $100 Ultimate Edition, though analysts expect final distribution to be roughly split between the $80 and $100 editions.

GTA 6 is scheduled to launch on November 19 for PS5 and Xbox Series X|S, and renewed interest could come from an upcoming trailer and a potential new expansion for GTA Online on the next‑gen platforms.

Take-Two hasn’t disclosed exact production or marketing budgets for GTA 6, but most preorders are expected to occur in the final weeks leading up to launch.

Sensor Tower analyst Karl Kontus projects about 25 million preorders, which could generate around $2 billion in revenue, potentially covering development and much of the marketing costs.

The Ultimate Edition adds substantial value with content like vehicles, weapons, and a mod shop, according to Kontus, beyond mere filler material.

There was consideration of a higher price point, such as a $150 SKU, but that could limit accessibility for a broad audience.

Preorders for GTA 6 began in late June and have driven unprecedented demand, per Take-Two and Sensor Tower estimates.