Minecraft is expanding its global consumer products program with new international partnerships across fashion, food, digital, and entertainment, extending its reach across generations.

The program will include expanded licensing in fashion, accessories, food, digital and entertainment for 2026, aiming to reach fans worldwide.

For more information, readers can visit minecraft.net.

Minecraft x Dole kicks off a multi-phase North America and Europe campaign with collectible banana stickers, a co-branded pineapple tag, and exclusive in-game Character Creator items, plus digital recipes and activities on Dole’s site.

Fossil launches a second drop of limited-edition Minecraft watches inspired by the Nether, End, and Dungeons II, available worldwide.

Minecraft Dungeons II launches on September 29, opening opportunities across toys, apparel, accessories, collectibles, role play, publishing and promotions with new heroes and environments.

Minecraft Experience: Villager Rescue has surpassed one million guests, while Moonlight Trail expands internationally with a planned October opening in Santiago, Chile.

Minecraft World, a fully immersive Minecraft-themed land, is under construction at Chessington World of Adventures near London and slated to open in 2027 with Merlin Entertainments.

New collaborations in 2026 include Hey Dude footwear, Herschel backpacks and accessories, Fossil watches, and a Dole fruit product line, with both physical and digital extensions such as a Herschel Minecraft Marketplace add-on.

Additional launches include Happy People Minecraft inflatables at Lidl and an X Rocker gaming chair program through Aldi, expanding into outdoor play, home and gaming lifestyle categories.

Latin America receives Minecraft fragrance from Fraiche, while Central and Eastern Europe sees a confectionery program from Sweet ’n Fun, complemented by retail loyalty campaigns with Auchan Poland, Coop Slovakia and Kaufland Czech Republic.