EA SPORTS Madden NFL launches a Virtual Stadium Sponsorship Program in partnership with the NFL to bring real-world stadium signage from official club sponsors into Madden NFL game environments on console and mobile.

The initiative fits EA’s broader strategy to create integrated brand opportunities around gameplay and the player experience, expanding sponsorship reach beyond game day.

Technology maps real signage into each in-game stadium, supported by creative templates and campaign execution.

The press release confirms EA and NFL as the primary sources, with the full release available via Business Wire.

Participation is limited to confirmed NFL club and league sponsors, subject to exclusions.

The program targets all 32 NFL clubs and league partners across console and mobile, subject to exclusions.

Eligibility is limited to confirmed NFL club and league sponsors, subject to exclusions.

Media contact information for EA and NFL is provided for follow-ups.

The program emphasizes scale, noting fans play more than 2 billion Madden NFL games annually, roughly 23,000 NFL seasons per day across platforms.

Key statistics show the large reach of Madden NFL, highlighting the potential visibility for participating brands.

The program’s wide reach is designed to increase brand visibility by placing signage across console and mobile platforms.

Pond Lehocky will be the first brand to participate, with signage at Lincoln Financial Field appearing in the Eagles’ Madden NFL stadium.