With Grand Theft Auto 6’s November 19 release approaching, Sensor Tower estimates the game has passed 10 million digital preorders on PlayStation 5 and Xbox Series X and S, representing about $1 billion in sales. These are estimates, not official figures: Sony and Microsoft confirmed preorder records on their stores but did not disclose totals, and Rockstar Games has published no count.

The estimates have climbed rapidly, from 7.71 million preorders and more than $750 million in estimated revenue on November 3 to nearly eight million and $751 million on November 7, before reaching the latest figures.

Sensor Tower’s numbers and Newzoo’s projections are estimates, not guaranteed outcomes, and Take-Two plans to publish official preorder figures after launch.

Preorders reportedly rose by about $60 million compared with the previous day, underscoring the accelerating demand.

The frenzy follows an extensive buildup: the first trailer drew more than 90 million YouTube views in 24 hours, while a preview featuring in-game footage, an official album and a Miami music festival have all added to the launch campaign.

Sensor Tower also reported that global advertising spend rose 72.6% from September to October, with linear television accounting for 33% of October spending, Facebook 25% and streaming TV services 18%.

The scale of the preorder estimate may sound credible against Rockstar’s track record: Grand Theft Auto V generated $1 billion in its first three days in 2013, while Red Dead Redemption 2 brought in $725 million in its first three days in 2018.

Grand Theft Auto V’s near-235-million sales total has helped fuel expectations for the new installment.

Consumer interest is also showing up in surveys, with Circana finding that nearly one in three U.S. console and PC gamers intend to buy the game, a new purchase-intent record.

The game will unlock at midnight on November 19 in each country rather than worldwide at one simultaneous moment, so New Zealand players will be first, at 12 a.m. NZDT.

In the United States, the standard and Ultimate editions are listed at $79.99 and $99.99; in Europe they cost €79.99 and €99.99, while standard editions are cheaper in Japan and South Korea at about $62 and $66.

Players will need about 212 GB of storage on either platform, and the physical retail edition will contain a download code rather than a disc.