Adobe introduced new AI-powered video editing features in Premiere Pro at NAB 2024, including Generative Fill and Generative Extend for object removal and frame extension.

Premiere Pro will integrate third-party AI models, like OpenAI's Sora, enhancing its video editing capabilities.

Adobe is prioritizing transparency with 'content credentials' to label AI-generated footage in their software.

Upcoming audio workflow enhancements for Premiere Pro are set to roll out to users in May.

Adobe announced that new generative AI tools for video editing will be available within the year.

The launch of Acrobat AI, an AI-powered assistant, marks Adobe's expansion into AI-powered add-ons.

Substance 3D design software suite received innovative additions, showcasing Adobe's commitment to 3D design innovation.

Despite a downward trend in shares, Adobe's collaboration with OpenAI has led to a slight increase in share price.

Adobe's stock experienced a minor decline, closing at $470.10, down by 0.84%.