75% of Executives Prioritize GenAI as Top Strategy by 2025, Investment Soars
February 4, 2025
A recent survey by Boston Consulting Group reveals that 75% of 1,803 C-level executives view AI and generative AI (GenAI) as a top three strategic priority for 2025.
As organizations shift from experimentation to implementation, 74% report positive returns on investment (ROIs) from their GenAI initiatives, increasing pressure to demonstrate measurable value.
A National Research Group report indicates that 35% of enterprises expect to see ROIs from GenAI within the next year, with productivity and user engagement being the primary benefits.
KPMG's AI Quarterly Pulse Survey shows that 68% of organizations plan to invest between $50 million and $250 million in GenAI in the upcoming year, a significant increase from 45% the previous year.
GenAI budgets are projected to rise by 60% from 2025 to 2027, increasing from 4.7% to approximately 7.6% of total IT budgets.
The use of multimodal GenAI, which integrates various data types like text, images, and audio, is expected to grow significantly, with predictions that 40% of GenAI solutions will be multimodal by 2027.
There is a growing trend towards bottom-up approaches in GenAI initiatives, harnessing the insights and creativity of everyday employees.
Generative AI is empowering non-programmers to create software and automate tasks using everyday language, effectively transforming all workers into potential programmers.
Trust in GenAI systems is becoming increasingly important, with organizations focusing on transparency, explainability, and accountability to enhance user confidence.
While GenAI enhances cybersecurity strategies and threat detection, it also introduces new vulnerabilities that necessitate heightened security measures.
Concerns about responsible AI practices are on the rise, with 87% of respondents emphasizing its importance, yet 85% face challenges in implementation.
The global regulatory environment for AI remains inconsistent, prompting organizations to adopt varied compliance strategies tailored to different regions.
Summary based on 1 source
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TechTarget • Feb 4, 2025
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