The studio has secured a strategic investment and partnership with Google's AI Futures Fund and Michael Ovitz's Crossbeam Venture Partners.

Promise plans to begin production on its first feature-length film, titled 'NinjaPunk,' later in 2025, showcasing a blend of AI and traditional filmmaking techniques.

Michael Ovitz praised Promise for respecting the art of filmmaking while innovating with new tools, aligning with the studio's forward-thinking vision.

Founded in 2024 by George Strompolos, Jamie Byrne, and Dave Clark, Promise is a generative AI studio aiming to innovate the traditional filmmaking model.

This partnership includes technical collaboration, model testing, and co-marketing initiatives, allowing Promise access to Google's advanced AI tools.

At the Cannes Film Festival, co-founder Dave Clark highlighted upcoming projects like NinjaPunk and Extinction, discussing the intersection of AI and traditional filmmaking.

The studio aims to demonstrate that generative AI can enhance creativity in Hollywood, amidst ongoing debates about its role in the industry.

To enhance its talent pipeline, Promise recently acquired Curious Refuge, the largest AI filmmaking school, focusing on GenAI training and education.

Other notable investors include Andreessen Horowitz, Kivu Ventures, Saga Ventures, and prominent angel investors like Emery Wells and Aaron Levie.

Strompolos emphasizes the integration of imagination and artistry with AI technology in content creation, envisioning a new golden age for the industry.

The studio has attracted significant investment from various sources, including Peter Chernin’s North Road Company, which has increased its backing since the studio's launch.

Promise will work closely with Google’s AI teams, including researchers from DeepMind, to explore AI-driven creative expression in cinematic storytelling.