Teams that fully adopted AI tools experienced a remarkable 30% increase in throughput compared to those with lower adoption rates, underscoring the effectiveness of these initiatives.

Booking.com, a leader in the online travel industry with over 500 million monthly visitors, is focusing on accelerating software delivery and innovation through AI tools.

The company aims to enhance its software development lifecycle with AI to maintain competitiveness in the evolving travel market.

In partnership with DX, a developer intelligence platform, Booking.com quantified the impact of AI code assistants, revealing that daily AI users achieved 16% higher code throughput and improved developer satisfaction.

Despite these positive outcomes, many developers remain hesitant to adopt AI tools, highlighting the need for further education and enablement to boost confidence and usage.

Initial adoption of AI faced challenges, including unrealistic executive expectations and developer skepticism, necessitating a deeper understanding of Generative AI's actual benefits.

Continuous communication about new AI features and capabilities has been established to keep developers informed and engaged in the adoption process.

Booking.com has also targeted adoption strategies by segmenting developer data to identify those gaining less value from AI tools and actively reaching out to assist them.

Amos Haviv from Booking.com's Developer Experience team emphasizes the potential of Generative AI to enhance productivity by pairing developers with virtual senior engineers.

To address these challenges, Booking.com has implemented regular office hours for hands-on support and training, contributing to nearly 100% adoption of Generative AI among developers.

The company has organized two-day events focusing on Generative AI education and practical applications, using real business problems to enhance learning experiences.

Bruno Passos has emphasized the importance of measurable data to assess AI's impact on engineering velocity, satisfaction, and code quality to justify investments in AI.