Wondercraft, an AI content studio backed by Y Combinator, has launched Wonda, an AI agent designed specifically for content creation, focusing on audio and video production to make creative workflows more accessible.

Wonda helps creators and advertisers generate, edit, and refine professional audio content such as ads, podcasts, and audiobooks through a simple conversational interface, removing the need for complex software or specialized skills.

The platform generates content from descriptions and allows real-time iteration via an intuitive chat-based interface, emphasizing ease of use and simplicity.

Co-founder Oskar Serrander emphasizes that Wonda aims to democratize creative production through natural dialogue, making it accessible for users without technical expertise.

Wonda enables users to create and refine audio and video content through natural conversation, eliminating traditional editing tools and the need for extensive training.

Co-founder Dimitris Nikolaou highlights that Wonda simplifies the content creation process to about 30 seconds, contrasting sharply with the decades-long development of traditional software like Adobe.

The platform allows advertisers to generate multiple ad variations, including regional accents and soundbites, and to run simultaneous A/B tests, streamlining creative exploration.

DAX’s Jake Rea states that Wonda enhances Wondercraft’s ability to deliver efficient and high-quality audio production for clients.

Wonda is targeted at marketers, agencies, and creative teams seeking to move away from traditional workflows involving complex timelines and editing tools.

Research shows over 80% of global creators use AI in some capacity, with nearly 40% relying on it end-to-end, and Wonda is built to align with this high level of AI integration.

Wonda aims to accelerate the creative process by reducing human involvement in tasks like studio recordings, while emphasizing that human creativity remains central, with AI acting as a producer rather than a replacer.

Since February 2024, Wondercraft has grown to over 300,000 users across 110 countries, including clients like Amazon, Spotify, and the World Bank, with Spotify Advertising among its users.

The company plans to expand Wonda’s capabilities to video creation later in 2025, with beta testing expected in autumn, and access available via a waitlist.