OpenAI has launched a new conversation branching feature in ChatGPT, now accessible to all logged-in web users, allowing them to split conversations into related areas without losing the original thread.

This feature, inspired by similar capabilities in other AI chatbots and software development tools like Git, enables users to explore multiple scenarios or ideas simultaneously, enhancing creative and analytical workflows.

To activate the branching, users can click the three-dot menu under ChatGPT replies and select 'Branch in new chat,' which opens a new tab with the conversation forked from a chosen point.

The development aims to improve efficiency and reduce mental load in complex tasks such as project planning and knowledge learning by facilitating the exploration of multiple 'what-if' scenarios.

This highly requested feature is designed to significantly enhance user experience by streamlining workflows and boosting productivity, especially in tasks like coding, research, and brainstorming.

The new functionality promotes a more exploratory interaction with AI, countering the tendency to treat responses as definitive and encouraging creative exploration.

The branching capability is particularly useful for complex tasks, allowing users to create separate conversation paths for different steps or ideas, which can later be merged for comprehensive solutions.

OpenAI's ChatGPT is among the last major AI platforms to adopt this feature, which has been available in competitors for over a year, marking a significant step forward for the platform.

The feature was announced on September 6, 2025, via OpenAI’s X (Twitter) account, following user requests for greater flexibility in managing conversations.

The feature was initially requested by users like MicahJanke, who wanted to branch off chats at specific points without losing context, and OpenAI confirmed its implementation.

Branched conversations are labeled with 'Branch' and stored separately in the history panel, making it easier to organize and revisit different discussion paths.

Currently, this feature is available on the web version of ChatGPT for registered users and is not supported on the mobile app.

OpenAI also plans to launch a new jobs platform next year to connect AI-skilled workers with employers, addressing concerns over AI's impact on employment.