Today, over 90% of businesses are planning to invest in generative AI tools within the next three years, underscoring its rapidly growing importance across industries.

AI is revolutionizing the global economy and has become a central focus for business innovation, customer engagement, and gaining a competitive edge, particularly in advertising.

AI tools are significantly enhancing creative development by enabling faster ad experimentation and delivering more impactful campaigns, as demonstrated by companies like adQuadrant that leverage AI to elevate their creative output.

AI is democratizing access to advanced marketing tools, allowing small and medium-sized businesses to produce optimized, data-driven campaigns that rival those of larger brands.

A case study of Istanbul-based startup Freshscarfs illustrates how AI increased ad campaign efficiency, helping entrepreneurs save time and simplify complex optimization decisions.

Businesses have moved beyond exploring AI theoretically to implementing it practically, resulting in tangible benefits such as improved campaign performance, personalized customer engagement, and overall business growth.

AI’s influence extends beyond metrics, with many advertisers using generative AI to automate tasks like image, copy, and layout adjustments, thereby freeing human resources for strategic and creative pursuits.