Minute Media is acquiring VideoVerse to enhance its ecosystem by integrating AI capabilities, strengthening relationships with sports entities, and expanding content monetization.

VideoVerse's CEO, Vinayak Shrivastav, emphasized that AI should empower sports media rights-holders to maximize content value, and this partnership will accelerate their global vision.

The technology from VideoVerse will upgrade Minute Media’s STN Video platform and brands like Sports Illustrated and The Players’ Tribune with next-generation AI video features.

VideoVerse’s flagship product, Magnifi, is an AI-driven SaaS platform that identifies key moments in sports, generates highlights in real-time, and distributes short-form content to digital channels, serving clients such as FIFA+ and Formula E.

Magnifi’s technology, which uses AI techniques like computer vision and natural language processing, enables rapid and precise identification of pivotal sports moments, supporting a broad range of sports and entertainment clients globally.

Supported by investors including Venture East, Moneta Ventures, and Alpha Wave Global, VideoVerse’s growth reflects strong backing in AI and sports tech innovation.

VideoVerse’s AI technology is utilized by major sports organizations worldwide to generate instant highlights and short videos, enhancing content creation and distribution.

Meghna Krishna noted that joining Minute Media aligns well with VideoVerse’s strategic goals, considering the fit and market position.

Asaf Peled, CEO of Minute Media, stated that integrating VideoVerse’s AI technologies will improve content creation, distribution, monetization, and introduce innovative AI-powered formats.