Israeli Prime Minister Benjamin Netanyahu has publicly emphasized social media as a crucial tool for garnering support for Israel in the U.S.

This initiative is part of Israel’s broader effort to control social media narratives both domestically and internationally, with the goal of combating anti-Semitism.

Big tech companies like Google and Microsoft are involved in disseminating Israeli government narratives, with Google conducting a $45 million campaign to downplay famine in Gaza.

The project aims to shape AI-generated content to present a more favorable view of Israel, reflecting a strategic effort to influence public perception through digital media and search algorithms.

The campaign targets young audiences across platforms such as TikTok, Instagram, YouTube, and podcasts, aiming for at least 50 million impressions each month.

Israel’s military has developed advanced AI systems using intercepted Palestinian communications, and over 1,400 Israeli intelligence veterans are working in U.S. tech firms, many from Unit 8200.

Clock Tower X will utilize the AI platform MarketBrew AI, which specializes in search engine optimization, to enhance the visibility and ranking of pro-Israel content in search results on Google and Bing.

Clock Tower X, led by former Trump campaign manager Brad Parscale, also serves as chief strategy officer at Salem Media Group, a conservative Christian media outlet.

Clock Tower’s efforts include embedding messaging within Salem Media Network outlets, a conservative Christian media company linked to prominent political figures.

Israel has signed a $6 million contract with American firm Clock Tower X LLC to produce media content aimed at promoting pro-Israel narratives and influencing AI models like ChatGPT to favor Israeli perspectives.

Misinformation online is increasing, with bots making up nearly half of internet traffic, and Generation Z identified as the most vulnerable to misinformation campaigns.

This initiative was launched around the same time as a $600,000 contract with PR firm SKDKnickerbocker, which was involved in promoting pro-Israel narratives via bot farms, though that contract has since ended.