Touchstone Research has launched a pioneering Generative AI UX Research and Usability Testing practice, the first of its kind, aimed at helping companies develop more intuitive, transparent, and trustworthy AI-powered products.

The practice is based on insights from over 50 studies involving conversational assistants, creative copilots, and adaptive AI platforms, emphasizing understanding user trust and perception.

The service offers flexible engagement models, supporting both quick usability sprints and ongoing research programs to adapt to the dynamic nature of AI interactions.

Touchstone’s team has completed numerous studies on AI applications, revealing key insights into user engagement and trust-building in generative AI environments.

It emphasizes human-centric research methods such as usability testing, behavioral observation, prompt flow analysis, and longitudinal studies to evaluate user interaction and trust in AI systems.

This new practice is built on insights from over 50 studies involving AI applications like chatbots, creative copilots, and enterprise tools, focusing on understanding user perceptions, trust, and interaction with AI systems.

The research aims to identify how users perceive AI intelligence, where uncertainties arise, and what factors foster trust, ensuring AI experiences are approachable, transparent, and ethically sound.

The company leverages proprietary technologies like Secure Content Testing and Dial Tester to enhance its research capabilities across various digital experiences.

Claimed to be the market’s first dedicated offering of its kind, the service combines usability testing, behavioral observation, prompt flow analysis, and quantitative validation, drawing from extensive research experience.

Touchstone's expertise spans industries such as technology, media, education, healthcare, CPG, and entertainment, with a strong focus on data security and privacy.

Key focus areas include analyzing how users navigate AI interfaces, craft prompts, and how their trust and confidence evolve over time, ensuring experiences are grounded in human behavior.

CEO Aaron Burch highlighted that as generative AI technology evolves rapidly, their research provides vital insights to help teams create AI products that feel natural, usable, and trustworthy from the start.