Aetna Unveils AI-Powered Health Navigation with Personalized Assistance and Voice Interaction

November 19, 2025
Aetna Unveils AI-Powered Health Navigation with Personalized Assistance and Voice Interaction
  • The experience features immersive, session-aware assistance with maps, charts, financial breakdowns, and informational cards, plus expanded AMA capabilities.

  • The AI is designed to complement human clinicians, care managers, and support teams, reinforcing a consumer- and navigation-focused health experience.

  • Care Paths is a patent-pending digital navigation experience for selecting conditions, now enhanced with an AI assistant that guides users through options and next steps.

  • The AI assistant accompanies members on Care Paths, offering personalized care options and next steps as they navigate select conditions.

  • The announcement includes a demo and background on Aetna and CVS Health to contextualize the launch, highlighting scale and footprint.

  • Members can ask practical, natural-language questions—such as whether a procedure requires approval, locating in-network providers, or analyzing the costs of care.

  • A beta launched in October 2024 with broader access planned through 2025 and into 2026, aiming to add proactive AI insights and context-driven recommendations during member navigation.

  • A second beta began in October 2025, expanding to more user groups through 2025 and the first half of 2026, with features like multimodal support and eventual full voice-enabled interaction in 2026.

  • Key differentiators include session-aware assistance across websites and apps, an enhanced ask-me-anything search, and dynamically generated UI components that provide rich, contextual responses.

  • Accessibility enhancements are planned, including voice and screen-reader capabilities to serve members with diverse needs.

  • Aetna, a CVS Health company, is launching a generative AI-powered conversational experience across its digital channels to simplify navigating health benefits in plain language.

  • This solution represents a shift from a transactional model to a consumer-centric health journey, supplementing traditional human interactions.

Summary based on 2 sources


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Sources


CVS Health’s Aetna unveils conversational AI navigation

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