Aetna Unveils AI-Powered Health Navigation with Personalized Assistance and Voice Interaction
November 19, 2025
The experience features immersive, session-aware assistance with maps, charts, financial breakdowns, and informational cards, plus expanded AMA capabilities.
The AI is designed to complement human clinicians, care managers, and support teams, reinforcing a consumer- and navigation-focused health experience.
Care Paths is a patent-pending digital navigation experience for selecting conditions, now enhanced with an AI assistant that guides users through options and next steps.
The AI assistant accompanies members on Care Paths, offering personalized care options and next steps as they navigate select conditions.
The announcement includes a demo and background on Aetna and CVS Health to contextualize the launch, highlighting scale and footprint.
Members can ask practical, natural-language questions—such as whether a procedure requires approval, locating in-network providers, or analyzing the costs of care.
A beta launched in October 2024 with broader access planned through 2025 and into 2026, aiming to add proactive AI insights and context-driven recommendations during member navigation.
A second beta began in October 2025, expanding to more user groups through 2025 and the first half of 2026, with features like multimodal support and eventual full voice-enabled interaction in 2026.
Key differentiators include session-aware assistance across websites and apps, an enhanced ask-me-anything search, and dynamically generated UI components that provide rich, contextual responses.
Accessibility enhancements are planned, including voice and screen-reader capabilities to serve members with diverse needs.
Aetna, a CVS Health company, is launching a generative AI-powered conversational experience across its digital channels to simplify navigating health benefits in plain language.
This solution represents a shift from a transactional model to a consumer-centric health journey, supplementing traditional human interactions.
Summary based on 2 sources
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Sources

CVS Health • Nov 18, 2025
Aetna launches leading edge conversational AI navigation
Drug Store News • Nov 19, 2025
CVS Health’s Aetna unveils conversational AI navigation