New Mexico is moving to regulate artificial intelligence with the proposed Artificial Intelligence Accountability Act (AI2A), aiming to establish a standard legal framework for responsible AI use.

The legislation seeks to regulate generative AI, including synthetic media and deepfakes, and will be unveiled by the Attorney General and a state representative during the upcoming legislative session.

The bill would impose charge enhancements, adding extra penalties for crimes where AI is involved.

AI companies and platforms would be required to include digital markers tracing the origin of harmful AI content, with the state DOJ empowered to fine noncompliant firms up to $15,000 per day.

AI2A emphasizes transparency, requiring markers on generated content and providing free tools to verify authenticity and origin.

Investigators would gain access to certain companies and social media platforms to pursue crimes involving AI, strengthening enforcement.

Officials say the drive stems from concerns about deception, defamation, and exploitation from AI-generated content, seeking built-in accountability and transparency.

Key provisions include markers identifying synthetic content and giving the Attorney General enforcement authority over AI providers and platforms.

Related pre-filed legislation, such as House Bill 22, targets regulation of AI-generated images and other content as part of broader AI governance.

The push follows a case involving AI-generated material and comes alongside other proposals to require AI-use notices and criminalize nonconsensual deepfakes.

Torrez and Serrato stress that regulation should enable innovation while protecting residents from misuse of AI.

Victims of generative AI could seek damages up to $1,000 for each view or impression of unlawful AI content.