Nearly Half of Germans Mull Boycotting U.S. Products Over Trade Tensions, Survey Reveals

March 28, 2025
Nearly Half of Germans Mull Boycotting U.S. Products Over Trade Tensions, Survey Reveals
  • Only 9% of those surveyed are committed to continuing their purchases of U.S. products, with an additional 25% likely to do so; however, 34% of this group could not specify which American products they consume.

  • A recent YouGov survey conducted on March 28, 2025, reveals that a significant portion of the German population is contemplating a boycott of U.S. products amid escalating trade tensions.

  • Among the 2,000 participants, 53% stated they would not purchase U.S. products, primarily citing political motivations for their decision.

  • The survey found that 48% of respondents would intentionally avoid American goods, while 44% indicated they are unwilling to pay higher prices due to the ongoing tariff dispute.

  • This survey was designed to accurately represent the German population aged 18 and older, with adjustments made for age, gender, and region.

  • The implications of a complete boycott extend beyond consumer goods, as it would also require forgoing widely used services such as Google, Instagram, WhatsApp, Netflix, and Amazon, raising practical challenges for consumers.

  • Travel plans to the U.S. are also impacted, with only 25% of participants considering a trip, while 37% have ruled it out primarily for political reasons.

  • Despite the strong sentiments against U.S. products, about 22% of respondents believe that individual consumer boycotts would be ineffective.

  • The survey highlights a growing discontent among Germans regarding U.S. policies, which could have significant implications for American brands and services in the German market.

Summary based on 3 sources


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