Nearly Half of Germans Mull Boycotting U.S. Products Over Trade Tensions, Survey Reveals
March 28, 2025
Only 9% of those surveyed are committed to continuing their purchases of U.S. products, with an additional 25% likely to do so; however, 34% of this group could not specify which American products they consume.
A recent YouGov survey conducted on March 28, 2025, reveals that a significant portion of the German population is contemplating a boycott of U.S. products amid escalating trade tensions.
Among the 2,000 participants, 53% stated they would not purchase U.S. products, primarily citing political motivations for their decision.
The survey found that 48% of respondents would intentionally avoid American goods, while 44% indicated they are unwilling to pay higher prices due to the ongoing tariff dispute.
This survey was designed to accurately represent the German population aged 18 and older, with adjustments made for age, gender, and region.
The implications of a complete boycott extend beyond consumer goods, as it would also require forgoing widely used services such as Google, Instagram, WhatsApp, Netflix, and Amazon, raising practical challenges for consumers.
Travel plans to the U.S. are also impacted, with only 25% of participants considering a trip, while 37% have ruled it out primarily for political reasons.
Despite the strong sentiments against U.S. products, about 22% of respondents believe that individual consumer boycotts would be ineffective.
The survey highlights a growing discontent among Germans regarding U.S. policies, which could have significant implications for American brands and services in the German market.
Summary based on 3 sources