Bayern Munich has appointed Rouven Kasper as a new board member for marketing, effective January 1, 2026, marking his return to the club after previously working there from 2016 to 2022.

The appointment is part of a strategic move to enhance Bayern's global marketing and commercial growth, with club officials expressing confidence in Kasper's international experience and leadership qualities.

Kasper, aged 43, joins from VfB Stuttgart, where he has been a board member since 2022 and played a key role in the club's internationalization and securing Porsche as a third shareholder.

His departure from Stuttgart was facilitated after negotiations and approval from Stuttgart's supervisory board, with the club acknowledging his contributions and confirming his contract was until 2028.

Kasper has a background in sports economics, having worked at Sportfive and FC Bayern, focusing on Asia-Pacific activities until 2021, and is returning to Bayern after a stint at Stuttgart.

His previous experience with Bayern includes serving as their global sports director from 2016 to 2022, during which he established an office in Shanghai and worked on brand activities in Asia.

Kasper's return to Bayern is seen as a move to strengthen the club's marketing efforts, with Bayern's leadership emphasizing stability and growth in their management team.

His appointment will see him join Bayern's three-member Vorstand, alongside Max Eberl and Jan-Christian Dreesen, focusing on marketing, sales, and internationalization.

The announcement coincides with the departure of current Finanzvorstand Michael Diedrich, who will leave for Deutsche Bank at the end of September.

The move follows ongoing negotiations between Bayern and Stuttgart, with Bayern willing to pay a compensation fee due to Kasper's contract with Stuttgart until 2028.

Kasper is currently employed at VfB Stuttgart, where he has been instrumental in the club's internationalization efforts and in bringing Porsche as a shareholder, but is now leaving early to rejoin Bayern.

This strategic appointment comes amid Bayern's preparations for upcoming Bundesliga matches, including a heavily favored game against Werder Bremen, who are dealing with injuries.