The study, conducted for the BAT Foundation, adds context to a shift in how Germans view work and life meaning.

A new generation envisions a good life as the integration of meaning, freedom, and well-being, rather than choosing between duty and pleasure.

Only about one third of respondents still see work as meaningful and enjoyable, underscoring a broader redefinition of work’s role.

Two decades ago, roughly 14% wanted work to be meaningful, signaling a long-term generational shift in values.

Among younger adults (18–24) and singles (25–34), the split between seeking enjoyment and seeking work meaning is nearly balanced, reflecting divergent life priorities.

A growing share of Germans now prioritize living well and enjoying life over strenuous, meaning-centered work, with about a quarter seeking minimal work exertion and life enjoyment.

Ten years ago, roughly 39% sought work meaning, while today that figure has dropped to about one-third, reflecting a shift away from work as the primary source of purpose.

Experts attribute the trend to economic pressures, uncertainty, and rapid change, which push people to seek balance rather than self-sacrifice at work.

The findings point to a broader move toward balancing purpose and well-being instead of prioritizing professional self-denial.

The BAT Foundation for Future Questions commissioned a study that surveyed 2,000 adults 18 and older from November 20 to December 1, 2025, with results published today.

Young people are blending work and life more, seeking alignment of meaning, freedom, and well-being and preferring to combine obligation with enjoyment.

Representative data for the BAT Foundation show many Germans are placing less meaning in work and prioritizing living well over strenuous job fulfillment.