Public participation is encouraged through social media, supporting ethical businesses, and advocating for policies that promote fair trade and economic stability.

It responds to the damaging effects of tariffs, notably the 15% decline in global trade growth and a $1.9 trillion loss in global GDP over five years, which have disproportionately impacted developing countries and increased costs for consumers and businesses worldwide.

Today, we see the formation of the Global Free Trade Baobab-Tree-Growth Certification Label Alliance, an initiative symbolized by the baobab tree to emphasize sustainable growth, environmental stewardship, and resilience rooted in African culture.

This alliance aims to promote benefits such as reducing trade tensions, supporting small businesses, and encouraging sustainable practices across the globe.

Small and micro businesses, particularly in Africa, are suffering as many are closing or laying off workers due to these tariffs, underscoring the urgent need for collective action to foster economic stability.

The alliance's certification program will recognize businesses committed to diversity, equity, inclusion, environmental sustainability, and fair labor practices, requiring clear evidence of progress in these areas.