His strong media connections will be advantageous as the PGA Tour prepares for new broadcast deals extending through 2030.

The PGA Tour has appointed Brian Rolapp, an NFL executive vice president, as its new CEO, working alongside current commissioner Jay Monahan.

The search for a new CEO began in December 2024, initiated by Monahan, who recognized the need for fresh leadership following a significant investment from Strategic Sports Group.

Rolapp, who served the NFL for 22 years and was the Chief Media and Business Officer, brings extensive experience in media deals and sports negotiations to the PGA Tour.

Rolapp's experience is expected to be crucial in ongoing negotiations with Saudi Arabia's Public Investment Fund, which the PGA Tour has been discussing since a framework agreement was established over two years ago.

This appointment comes at a challenging time for the PGA Tour, which is facing competition from LIV Golf, backed by the Saudi fund, and has seen stalled negotiations for a potential merger.

Despite the challenges, the PGA Tour has recently improved fan engagement, leading to changes in the Tour Championship format.

Monahan will remain involved with the PGA Tour Enterprises Board, amidst criticism over his handling of communications with the Saudi fund and trust issues among players.

The PGA Tour's alliance with the Saudi fund has drawn scrutiny, particularly regarding its impact on players and the overall integrity of the sport.

Rolapp's tenure at the NFL included exploring new broadcasting platforms, which may influence the PGA Tour's future media strategies.

While Rolapp's hiring has been reported, the PGA Tour has not made an official announcement, and further confirmation is expected during upcoming board meetings.

As the PGA Tour navigates these transitions, LIV Golf has also appointed Scott O'Neil as its new CEO, maintaining its competitive stance in the golf landscape.