Despite the pushback, Whan confirmed that the USGA is 'full-speed ahead' with their plans for the ball rollback.

The USGA, under the leadership of CEO Mike Whan, is moving forward with a controversial plan to roll back golf ball technology, despite significant pushback from various stakeholders in the industry.

Whan has acknowledged the mixed feedback surrounding the rollback, noting that the USGA has faced both strong opposition and calls for more drastic changes.

Manufacturers are already responding to the new requirements, working on prototypes and research and development efforts in preparation for the upcoming changes.

As part of the changes, the USGA will also increase clubhead speed requirements for testing conditions from 120 mph to 125 mph, reflecting the growing speed of professional golf.

Whan indicated that the USGA remains open to future adjustments if new information emerges during the transition.

Notably, the PGA of America has expressed its opposition to the rollback, with CEO Derek Sprague reaffirming their stance during the recent PGA Championship.

The new testing conditions are designed to maintain consistent distance in the sport over the long term, addressing advances in player performance and technology.

Despite the challenges and anxiety associated with this decision, Whan emphasized the importance of the rollback for the long-term health of the game.

This timeline has been communicated as part of the USGA's commitment to implementing the changes.

He believes that while the adjustments may not be universally accepted, they are crucial for the future of golf, which he envisions will be better in 40 years if proactive decisions are made today.

The USGA has confirmed that the rollback will begin in January 2028 for elite professionals and in 2030 for recreational players.