Louisiana is hosting a new LIV Golf tournament in New Orleans from June 26-28, 2025, with a $7 million investment from the state's major events fund, including $5 million paid to LIV Golf and $2.2 million for course upgrades at Bayou Oaks.

The event will feature a redesign of the Bayou Oaks course led by Greg Norman, aiming to establish the tournament as a recurring annual fixture and potentially LIV Golf's home course.

Scheduled for late June, the tournament marks a departure from the usual April schedule of the Zurich Classic, with organizers planning flexibility for date adjustments based on weather and hurricane season.

The announcement coincides with the 20th anniversary of Hurricane Katrina, emphasizing the event's significance for regional revitalization and local investment, with Governor Jeff Landry highlighting its potential to boost tourism and international exposure.

Projected to generate around $40 million in economic activity, the event aims to attract a diverse demographic and revitalize the City Park area, contributing significantly to local economic growth.

Pro golfer Bubba Watson, a New Orleans native, expressed enthusiasm about returning to play in his hometown despite concerns about summer heat and storm season.

Landry emphasized that LIV Golf's lively, party-like atmosphere offers a different experience from traditional tournaments and does not compete directly with the PGA Tour or other local events.

Officials believe the event's festive environment and central location will attract both locals and tourists, setting it apart from traditional golf tournaments like the Zurich Classic.

LIV Golf CEO Scott O’Neil noted that public funding varies by market and declined to compare Louisiana’s investment to other locations, emphasizing each market’s unique challenges.

LIV Golf, launched in 2022 and led by Greg Norman, remains controversial due to its Saudi ownership and concerns over human rights issues, including the murder of journalist Jamal Khashoggi.

Based on other LIV Golf events, attendance is expected to range between 40,000 and 60,000 spectators, though summer heat could impact turnout.

Louisiana’s support includes economic development funding and course subsidies, aiming to boost tourism, local revitalization, and establish the event as a regular fixture.