Jack Edwards, a 26-year-old influential figure in the BookTok movement, blends humor and critique in his videos, advocating for meritocracy in publishing and defending his engagement with books.

With 3.5 million followers, Edwards is recognized as the 'internet’s resident librarian' and has significantly impacted book sales, such as boosting Fyodor Dostoevsky's 'White Nights' after his TikTok review.

He initially gained viral fame from a video about Oxford rejection and has since been invited to notable events, including Penguin's 90th anniversary and the Chelsea Arts Festival.

Living in Brooklyn, Edwards maintains a vibrant social circle of storytellers and seeks advice from literary icons like Stephen Fry and David Nicholls.

He is launching a book club called Inklings, inspired by Oxford’s literary group, to foster diverse voices and digital literary salons.

Edwards views himself as a tastemaker shaping future literary canon and recommends Natasha Brown’s 'Universality' as a must-read for Tatler readers.

His fashion sense, once simple, has become polished, leading to appearances at Paris Fashion Week with luxury brands.

He is working on his debut novel, a historical fiction project inspired during university, which has taken eight years to develop, with plans for publication.

His social media presence has faced criticism, notably from Kendall Jenner over a video about her book recommendations, which he claims was fair and in good humor.