The 2025 Thrive by WHX event in Cape Town, South Africa, from September 2 to 4, is a major healthcare and wellness conference attracting over 8,000 attendees and more than 600 exhibitors, focusing on innovations in African healthcare and global wellness trends.

The event features WHX Cape Town and WHX Labs, emphasizing breakthrough innovations, transformative partnerships, and shaping the future of healthcare in Africa.

Spanning three days, the Thrive Congress offers specialized tracks on wellness and performance, including the World Longevity Summit, which explores extending healthspan through science, technology, and personalized therapies.

Key speakers such as Dr. Danny Meyersfield, Dr. Kamlen Pillay, Dr. Duncan Carmichael, and Dr. Craige Golding will discuss topics like genetic testing, precision medicine, and cardiovascular health.

The event schedule runs daily from 9 am to late morning at the Cape Town International Convention Centre, with free online registration available.

The conference aims to connect local talent with global pioneers, fostering innovation and health improvements across Africa, while promoting wellness and longevity.

Thrive by WHX is South Africa’s leading health and wellness experience, showcasing the latest sports gear, wellness solutions, and insights from top athletes.

HYROX, a high-energy fitness brand, is a strategic partner, offering interactive classes, partner activations, and expert talks to promote movement and community engagement over the three days.

The event includes WHX Cape Town and WHX Labs, highlighting transformative partnerships and innovations that aim to shape the future of healthcare in Africa.

On the second day, renowned South African musician Lira will perform live, providing an evening of music and inspiration in an exclusive setting with 1,500 spots.