While longevity discussions are currently limited to small circles, interest is growing in regions like Colorado, Oregon, Utah, Hawaii, and Arizona, presenting new opportunities for outreach.

Historical examples like vaccines and organ transplants demonstrate that scientific breakthroughs only gain widespread acceptance through transparent communication and culturally resonant framing, underscoring the importance of trust for longevity therapies.

Public skepticism about longevity treatments persists, with surveys from 2013 and 2024 showing that most Americans prefer shorter, healthier lives over longer ones, due to concerns about safety, ethics, and societal implications.

PLG is launching initiatives such as the Longevity Cultural Clock, sentiment dashboards, and narrative testing to replace intuition with data-driven strategies, aiming to build cultural legitimacy alongside scientific progress.

Despite rapid advances in aging research and therapies, trust remains the critical missing ingredient for translating longevity science into meaningful societal impact.

The organization’s founder, Doyle LokitiYakul, has a background in aging research and public engagement, focusing on making scientific advances accessible and fostering societal readiness for longevity breakthroughs.

The Public Longevity Group (PLG) was established to bridge this trust gap by developing tools like the Cultural Intelligence Engine for Longevity to understand public perception and guide strategic communication.

PLG is fundraising to develop these tools, with a goal of raising $100,000, emphasizing that public support and trust are essential to unlock policy, investment, and adoption of longevity innovations.