On September 17, 2025, the Lifespan Research Institute announced the launch of the Public Longevity Group (PLG), an initiative dedicated to increasing public acceptance of longevity science.

This campaign aims to develop a cultural intelligence system, including tools like the Longevity Cultural Clock, Sentiment Dashboards, and Narrative Testing Tools, to monitor and influence public sentiment around longevity.

A major challenge the initiative faces is public skepticism, with over half of Americans reportedly rejecting safe, proven life-extending therapies, highlighting cultural resistance to longevity treatments.

Supported by members of LRI’s Lifespan Alliance, such as OpenCures, AgelessRx, and Lento Bio, the campaign seeks to lay a cultural foundation for healthier, longer lives.

PLG underscores that building public trust is essential for the swift adoption of longevity breakthroughs and plans to provide open-access insights and advanced analytics for advocates and policymakers.

The campaign has a structured timeline, aiming to reach its funding goal by November 2, 2025, followed by dashboard development from December 2025 through February 2026, and launching surveys and reports by mid-2026.